01 / Product Creation Framework
Decide what you’re making—and who it helps.
Work through the buyer, the problem, and the result your product is designed to support. Use that direction to choose what belongs in the product and keep its scope manageable.
The purpose: Move from a broad idea toward something you can explain and begin creating.
02 / Offer-Building Framework
Make the value easier to understand.
Your buyer needs to understand why the contents matter to them. Connect what you’re selling with the problem they want help solving.
The purpose: Give potential buyers a clear explanation of what they get and why it could be useful.
03 / Sales Page Framework
Give your offer a page that explains it.
A visitor arrives without the context you have. Organize what they need to know about the product, what’s included, who it’s for, and how to buy it.
The purpose: Approach your sales page with a structure instead of an empty screen.
04 / Launch Framework
Put the work in a practical order.
Bring together the product, offer, page, buying process, and first promotion. Organize the moves between having a product and making it available.
The purpose: Keep your attention on what needs to happen next.
05 / Promotion Resources
Start planning how buyers will find you.
Explore ways to introduce your offer through content, email, outreach, or ads, depending on your audience and circumstances.
The purpose: Prepare to put the offer in front of relevant people.
06 / Launch Checklist
Review the essentials before publishing.
Use the checklist to review what needs attention before you begin promoting and what can wait.
The purpose: Bring the moving pieces together before sending people to the page.